With top-of-the-range products that appeal to consumers in-the-know and a global brand recognized for its sporting associations, Adidas Eyewear has a great story to tell. Kastner & Partners in London were tasked with giving this international story a UK specific relevance and flavor.

We achieved this by taking advantage of the brand’s existing equity, its strong relationships with British sporting bodies and by giving key products a local tone of voice. The result was an extremely successful Olympic promotion and the successful launch of the ID2 goggle, which sold out within 4 weeks of launch.  /  instagram  /  twitter