ANSPACH & HOBDAY

Anspach & Hobday is the agency’s craft beer client. We identified the talent of two young brewers looking for funding through Kickstarter. Rather than make funds available, we offered our expertise and have helped them bring their brand, and vision, to market.

In a very cluttered sector, the brief was to position and develop the entire identity and brand architecture of an exciting new craft beer. A&H are looking to resurrect the great London beer styles of the past, but with a very modern twist. We made this their positioning and created a brand that delivers this message visually on every label and at every touchpoint.

Even pre-launch, A&H beers were picking up gongs at the World Beer Awards, a position consolidated with additional gongs in 2014. At the same ceremony, the agency's branding was rewarded with two Golds and a Silver in the 'Design and Packaging' category. As well as a Gold in the 'Design and Packaging Range' category for the best New Range design. Meanwhile, after only six months of operation, the demand is such for A&H beers that they've had to double their brewing capacity.

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