Brixton Motorcycles are a new Austrian brand who produce beautiful, precision-engineered, retro inspired motorbikes. They came to us for creative input in order to kick-start and successfully launch their brand globally.
We began by developing a set of strong brand values and a tone of voice, before creating a concept that encompasses the brand’s personality and resonates across every touchpoint - from logo & identity, to print collateral and website design.
Our Compass concept taps into the adventurous attributes of the brand’s values, aligns perfectly with the brand personality and will resonate with our freedom-loving consumers’ desire for self-determination.
Brixton’s first bike - a vintage style 125cc - launches in November 2015 at the EICMA in Milan with other models set to bolster the brand in 2016.