CAMRA is a registered charity established by real ale enthusiasts to protect the provenance of British beer and promote real ale consumption. We have worked with CAMRA for a number of years across a series of key campaigns, each designed to raise awareness among consumers of specific issues that UK brewers and the licensed pub trade face.
We developed The Community Pubs Months campaigns which highlight the specific advantages of using your local pub in amusing and memorable ways. These poster executions formed part of a mail-out pack delivered to CAMRA pubs along with additional supporting materials such as flyers, beer mats and t-shirts. While the Get Real campaign used a very different visual style in the form of a series of Infographics. The result is a series of posters that achieve real standout in the visually cluttered pub environment and instantly deliver the key facts and stats the campaign was created to deliver.