In 2005 Kastner & Partners in London emerged from a long and intense pitch process, out-gunning some ad agency heavyweights, to win the UK account for US car giant Chevrolet. We subsequently developed the integrated launch campaign for Chevrolet in the UK, a multi-channel campaign for a range of Chevrolets vehicles, featuring press, outdoor and TV. The through-the-line campaign further included PR and trade materials.

From a standing start, awareness of the Chevrolet brand among UK car buyers went through the roof, reflected in the launch year’s sales figures.  /  twitter