THE FOLIO SOCIETY
Founded in London in 1947, The Folio Society publishes carefully crafted editions of the world’s finest literature. Each Folio edition features specially designed bindings and includes artist-commissioned illustrations or researched artworks and photographs. All live up to the brand promise ‘beautiful books’.
In a competitive pitch, Kastner & Partners in London were chosen to move forward with a campaign to showcase the beauty of each Folio Edition volume and the emotional resonance it creates. The campaign is designed to build brand awareness in the vital Christmas gifting window before being extended through 2016.
The campaign will go live later this year.