K&P London are proud to announce the launch of our first branding campaign for Roux. - the agency-backed menswear label.
Featuring real Soho characters who live, work and socialise in the area, the 'Carve Your Own' campaign captures the strength of character and individuality that the brand embodies.
The first subjects featured in the campaign are; Art Director Harris Elliott, writer and artist Mikill Pane, Modestep drummer Pat Lundy, Soho legend Billy ‘Windows’ Lennox and the owner and founder of the hair salon 'Fish', Paul Burfoot. Iconic photographer Tony Briggs shot the stills and hours of video footage with us, which has been edited into a short film celebrating the unique status of Soho and its people. Stills captured for the campaign are also being used to create a coffee table book that will be available for sale in aid of Save Soho, the charity established to project the area from re-development.