A barbershop in Spain, a classic car showroom in Los Angeles and an urban streetwear brand in London all have an unusual connection. These burgeoning businesses are managed by independent advertising agency Kastner & Partners.
Johannes Kastner, who founded the agency in Austria in 1985, challenged staffers about six years ago to set up separate businesses in each office. The idea was that the new businesses would be something the office was passionate about and wanted to invest time and energy in. Each offshoot has a P&L that is separate from that of the individual office.
"Entrepreneurial spirit is what we live on at Kastner," said Brandon Rochon, chief creative officer at the agency, which helped launch Red Bull in 1987 and still works with the energy drink brand today.