Oakley, one of the leading brands in sports performance equipment and giants in the eyewear sector, came to us to help promote their latest range of apparel.

We created a campaign which involved collaborating with Oakley's brand ambassadors showing them in a whole new light - focusing instead on their down-time. Oakley is not just a brand top athletes wear to perform in, it’s also their choice for everyday use.

As well as press and poster, the concept was supported by in-store POS, brand lookbooks and consumer magazines.

oakley.com  /  instagram  /  twitter